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Coach

Matt Williams.

A coach who's seen it from every angle - he previously owned and ran his own CrossFit gym in Sydney. Calm, sharp and quietly brilliant at getting the most out of the room.

  • Role Coach
  • Certification CrossFit L1
  • Background Former gym owner
  • Based Ulladulla

Train with Matt See the timetable

Matt Williams coaching a class at CrossFit Ulladulla

The story

Experience you can feel.

Matt has done the hard yards in this industry - he previously owned and ran his own CrossFit gym in Sydney, which means he understands coaching, community and what it really takes to look after members, inside and out.

That experience shows in the little things: the cue at exactly the right moment, the scaling option you didn't know you needed, the read on the room that keeps everyone moving together. He's the calm in the workout - never flustered, always watching, and genuinely invested in the person in front of him.

What I coach

The details that add up.

Where Matt's experience shows up most.

  1. Movement quality

    Spotting the small fault before it becomes a habit, and fixing it without ever making you feel like a beginner.

  2. Smart scaling

    Reading where you are today and giving you the version of the workout that actually moves you forward.

  3. Conditioning & pacing

    Teaching you how to attack a workout - when to push, when to breathe, and how to finish strong.

  4. Consistency

    Helping people turn up, stay healthy and keep stacking good weeks. The unglamorous work that builds real fitness.

Credentials & experience

Years on the floor.

Time coaching - and running a gym - is its own qualification. Here's what Matt brings.

  • CrossFit Level 1 Trainer (CF-L1)
  • Previously owned and ran his own CrossFit gym in Sydney
  • Many years of coaching experience
  • Skilled across all levels and abilities
  • A calm, encouraging presence in every class

“Coach the person, not just the workout. Get that right and the results take care of themselves.”

Matt Williams
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