Strength Coach
Matt Williams.
Strength coach who's owned and run two CrossFit affiliates since 2012. Matt specialises in helping people over 40 stay strong, capable and competitive for decades to come.
The story
Strength for the long game.
Matt spent 14 years in the Australian Army as a helicopter mechanic before turning a lifelong love of sport into a career. Since 2012 he's owned and run two CrossFit affiliates, coaching hundreds of people to better health, fitness and performance.
Away from the floor he's a husband and dad of two young boys, and a lifelong sports enthusiast - golf, surfing, touch footy, snow skiing and waterskiing have all shaped his love of movement. That mix of discipline and play is exactly what he brings to coaching.
These days Matt specialises in helping people over 40 lower their biological age, move better and build real strength - so they stay active and competitive for decades. His philosophy is simple: meet people where they're at, and help them build momentum.
What I coach
Strong, fuelled & built to last.
Where Matt's experience makes the biggest difference.
-
Strength
Building real, lasting strength with smart progression - the foundation that makes everything else in training and life easier.
-
Nutrition
Practical fuelling that fits your life - no fads, just what actually works to support training and recovery.
-
Training over 40
Lowering your biological age, moving and feeling younger, and staying strong and competitive well into the decades ahead.
-
Coaching the person
Meeting people exactly where they're at and helping them build momentum, one good week at a time.
Credentials & experience
Qualified, inside and out.
Matt pairs nutrition and strength qualifications with a military background and more than a decade running his own gyms.
- Precision Nutrition Level 1 Coach
- CrossFit Level 1 Trainer (CF-L1)
- CrossFit Strongman
- AWF Level 1 Weightlifting Coach
- Titleist Performance Institute (TPI) Level 1 Certified
- Cert III Group Fitness
- APSI Level 1 Ski Instructor
- 14 years in the Australian Army as a helicopter mechanic - Combat Fitness Leader & Adventure Training Instructor (ADF)
- Owned and run two CrossFit affiliates since 2012
“Meet people where they're at and help them build momentum. Get that right and strength past 40 takes care of itself.”
Matt Williams
Meet the rest
Back to the whole team